LinkBasket's link building services are a marketplace, not a retainer. You choose the exact publisher site, see its metrics and published price, and order a guest post or a link insertion on it. We track the order until the link is live, then check it weekly for 12 months. An agency picks the sites for you. We show you the site first and let you decide.

Five services, all built on one rule: you see the site before you pay. Each has its own page with the details.

Service What you order Good fit for
Guest posting A new article on the publisher's site with your link Fresh content in your niche
Niche edits Your link added to an existing article Older articles that already get traffic
Digital PR Placements built around a story Brands with data or news to share
SaaS link building Placements on sites software buyers read SaaS and tech products
White-label link building Links you resell under your own brand Agencies and freelancers

Not sure whether you need a new post or an insertion? Our guide to niche edits vs guest posts walks through the trade-off.

You order site by site, in four steps. Nothing is bundled.

  1. Pick sites. Filter the inventory by niche, DR, traffic, price or country, then add the sites you want to your cart.
  2. Add the brief. Enter your target URL and anchor text. Bring your own article, which our editors check, or add writing.
  3. Pay from your wallet. Top it up by card or crypto. You pay the published price plus any add-ons.
  4. The link goes live. We track the order until it's published, and you get 3 days to check the article.

Publishers may decline anchors that look spammy or break their rules. We never move your order to a different site without asking first. If a publisher rejects the order or can't publish it, the full price, add-ons included, goes back to your wallet, or you can take a comparable site.

Each site page shows the numbers and rules you need to judge it:

  • DR (Ahrefs), DA (Moz), referring domains and spam score (Moz)
  • Organic traffic, top traffic country and language
  • Dofollow or nofollow, whether a sponsored tag is added, and link duration
  • Minimum article length, whether images are allowed, and topics the publisher won't accept
  • Typical delivery time, the published price and add-on prices

In practice, traffic and its country matter more than DR. A site with a big DR and no readers in your market won't send you customers. Our guide to relevant backlinks explains why topic fit carries so much weight.

It depends on whether you want to judge each site or hand the whole job over. Here's how we compare, as honestly as we can put it.

LinkBasket Link-building agency DIY outreach
See the exact site before paying Yes, with its metrics Not always Yes
Price Published per site Packages Your time
Delivery time up front Per site Varies Unknown
Live link checked afterwards Weekly for 12 months Varies If you check
If rejected Refund to wallet Varies Start over

No column wins for everyone. These two cards help you pick a side.

Pick LinkBasket when

You can judge a site by its traffic and topic, you want to approve every domain, and you'd rather pay per placement than per month.

Pick an agency when

You can't judge sites yourself, you want strategy and reporting done for you, or you need outreach to sites that don't sell links.

Frankly, a good agency earns its fee when you have no time and no SEO skills in-house. Don't sign a retainer just to get ten links a quarter, though. Our guide on how to outsource link building covers how to brief either option.

Each site has one fixed publishing price, set by the publisher from its authority, traffic and niche. There are no subscriptions, retainers, packages or hidden fees. You pay only for the placements you order.

Add-ons show their price before you add to cart: content writing (written by a person, or AI-assisted and edited by a person) or an extra link in the same post. Every number here is hypothetical: say you pick 3 guest posts at $150 and 1 insertion at $90. That's $540, plus any writing you add.

No paid link is safe by default. Google's spam policies list "buying or selling links for ranking purposes" as link spam (checked November 2026). That covers every paid service, ours included.

If you've got a manual action for unnatural links, skip the shopping and fix that first.

Ask every provider the same questions, us included. When you get a vague answer on refunds, walk away.

  • Can I see the exact site, with its traffic, before I pay?
  • Where do each site's readers live?
  • Is the link dofollow, and does the publisher add a sponsored tag?
  • What happens if the publisher rejects my order?
  • Who checks the link after it goes live, and for how long?

Our roundup of the best link building services applies these questions to five types of provider.

Do you take bulk or agency orders?

Yes. We don't sell bundles, but for bulk or agency orders you can contact us and we'll build the site list with you. Agencies that resell links should start with the white-label page above. If you came looking for a bundle, read why we don't sell link building packages. Ready to shop now? See how to buy SEO backlinks site by site.

FAQ

No. LinkBasket is a link marketplace. You pick the publisher site and order a guest post or link insertion on it. An agency picks sites for you and usually sells packages or retainers.

We're a marketplace, not a local agency. Use the country filter and each site's top traffic country to find publishers whose readers are in the UK or any other market you sell to.

Can I bring my own article?

Yes. Our editors check it before it goes to the publisher. Or add content writing to the order as an add-on.

Yes, through the same marketplace. Read our pages on link building for ecommerce and link building for law firms for what changes in each niche.

Next step

Open a free account, filter by your niche and target country, and shortlist three sites. When you're ready, order a guest post on a site you choose or an insertion. Questions? Email info@linkbasket.net; we reply within one business day.